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photo lightbox Starts--> headLB(\'\', \'Close\') Experience: 5 - 8 Years Location: Bengaluru/Bangalore Education: UG - B.Tech/B.E. - Any Specialization PG - MBA/PGDM - Marketing Industry Type: Semiconductors/ Electronics Role: MR Exec./Mgr Functional Area: Marketing, Advertising, MR, PR Posted Date: 18 May Desired Candidate Profile ***********Candidates with Engineering degree and PG in marketing only should apply*************Roles and Responsibilities Development and Deployment of Marketing Communications Plan • Develop and implement marketing communications plans in conjunction with Marketing Communications Manager • Ensure the delivery of integrated marcom plan which may include advertising, public relations, marketing collateral, direct marketing, online marketing, electronic media, tradeshows and conferences • Ensure strategic coordination of the team’s activities to support aligned goals, objectives and operating mechanismsMarcom Expert and Mentor • Serve as subject matter expert for all marketing communications initiatives, including strategy development, definition of best tactics, resource identification and project management • Drive adoption of new communications approaches and strategies – look to leverage new channels, techniques and identify unique, relevant MarCom strategies to help meet marketing objectives • Effectively collaborate with National Instruments Corporate resources • Mentor and develop MarCom professionalsProvide Sales Support • Manage creation or enhancement of sales support materials to assist business development efforts - collaterals, pitch book templates, trade show material, etc • Should respond to very short deadlines while maintaining clear, customer-focused communicationsPublic Relations and Media Management • Establish and maintain cooperative relationships with representatives of community, media and public interest groups • Ensure consistent messaging and maximum visibility of business products and leaders, both internally and externally, with all key stakeholders • Lead the development and approval of press releases, articles to achieve the overall business objective • Drive interviews and positive trade press while enhancing media relations • Respond to requests for information from the media or designate another appropriate spokesperson or information source • Train designated spokespeople to ensure effective media communicationMessaging and Branding Consistency • Ensuring adherence to branding, positioning and messaging consistency in all MarCom programs • Ensure appropriate representation of products and programsReporting and Feedback • Continually evaluate processes and strategies to optimize the effectiveness and efficiency of programs and tools designed for both the market and sales force • Track progress of programs and report results to Marketing Communications ManagerPartner and Vendor Management • Evaluate the various services required for streamlining MarCom functions • Identify multiple vendors/ partners for various MarCom functions • Negotiate to obtain the most profitable/competitive rates and set right expectations • Manage all relations with external vendors to complete projects on time and on budget Job Description **** Candidates from premier institution only should apply******* The Marcom Lead will work closely with the Marketing Communications Manager for leading the development and deployment of the overall marketing communications strategy for key product, region or cross P&L initiatives and programs, keeping alignment with NI India’s overall business strategy. He/she will develop and implement creative tools/techniques enabling sales execution & market acceptance of new products & business initiatives. He/ she will also be responsible for delivering public relations and community relations strategy to support the regional objectives. Qualifications/Requirements • 5+ years experience in handling integrated marketing communications with atleast 2 years experience as MarCom Lead/Manager • Holds a Bachelors Degree in Engineering and Master’s Degree in Marketing • Technology based Business-to-Business Marketing experience preferred • Ability to understand and interpret high end technology and implement relevant marcom strategy • Has worked directly with sales, marketing and cross functions at all levels • Has successfully led a communications team through personal involvement , trust and providing feedback and coaching to help develop others • Strong written communication, presentation and planning skills with demonstrated experience speaking and writing clearly and convincingly, tailoring communication methods to customer’s requirements • Hands on experience in handling various communications media - advertising, public relations, marketing collateral, direct marketing, online marketing, electronic media, tradeshows, conference, etc • Experience with management of outside vendors, branding, creative direction, printing, public relations, and electronic/social media • Experience with managing agency resources (people and budgets) and evaluating quality communications, proposals, tools and strategic deliverables Desired Characteristics • Self-starter with exceptional attention to detail and follow-up • In-depth knowledge of product offerings and commercial processes • Ability to work with constraints, very short deadlines and working creatively while maintaining various procedural standards • Comfortable working in a fast-paced, high-energy environment • Strategic mindset with the ability to deliver upon tactical goals • Accept constructive criticism and dealing calmly and effectively with high-stress situations • Being reliable, responsible, dedicated, committed and fulfilling obligations • Being adaptable to change in response to new information, different or unexpected circumstances, and/or to work in ambiguous situations • Simplifying strategy into specific actions with clear accountability, making decisions with speed and accuracy based on best available information, and communicating priorities clearly and concisely • Understanding customer needs, marketplace dynamics, industry trends, and the competitive landscape in the industry/function and considering the external impact of business activities and decisions on the external environment