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photo lightbox Starts--> headLB('', 'Close') Experience: 6 - 9 Years Location: Bengaluru/Bangalore Compensation: Rupees 6,00,000 - 10,00,000 Education: UG - Any Graduate - Any Specialization PG - MBA/PGDM - Advertising/Mass Communication, Marketing Industry Type: Textiles/ Garments/Accessories Role: Mktg Mgr Functional Area: Marketing, Advertising, MR, PR Posted Date: 14 May Desired Candidate Profile Candidates in the age range of 30-35 years, having around 6 - 10 years of relevant experience in handling the entire Marketing function, preferably for a leading/established Knit Wear / Garment / Retail / FMCG / Apparel Brand Candidate should have excellent communication skills, initiative, drive to learn & accomplish objectives within given timelines. A good team player, having good vendor management skills.Candidates willing to work in a manufacturing based corporate environment only need apply Job Description Marketing Planning • Prepare annual marketing plan ( Product, Pricing, Promotion strategies) • Propose annual marketing budget based on policy in consultation with other functions • Act as the key pivot and interface for marketing plans at National & Regional levels. • Work with the GM / Sales Managers to share the programme road map and marketing inputs to deliver targeted sales / marketing objectives. • Closely liaise with Product Development Head for new product introductions/Launches etc. • Developing programs to support ATL / BTL, adapting the campaign to further Market shares and Sales objectives, regionally and nationally • Media Planning ( where to and when to) • Identify creative for advertisements and POS • To bring in local / area insights to enable better Marketing planning with Regional Sales Managers. Implementation of channel wise consumer value proposition • Depending on the channel type – EBOs, large format chain stores, malls, organized trade, multi brand outlets etc, - enhance the value proposition of our product range especially the new products. • Ensure proper utilization • Constantly identify strategic locations, maximum display space in format stores. And ensure visibility & mass appeal Enhance and ensure superior merchandise and VM visibility • Ensure high quality visibility at retail outlets through signages, internal merchandising, handling merchandiser teams, POSM etc. • Explore opportunities of enhancing brand presence in New channel segments • Owning and ensuring look and feel in different kinds of channels as per brand guidelines. Conceptualize the BTL initiatives for the regions : • Conceptualizing and implementing market specific BTL program to maintain and increase brand market share and visibility. • Initiatives with Trade – To increase their “Desire to sell” our products. • To ensure perfect execution and implementation of regional and national level BTL programs. Managing Resources • Managing team of external agencies to ensure perfection in implementation • Owning up to the Advertising & Sales and promotional activities budgets. • Ensure planned spends in line with the Marketing and Product calendar • Ensure spends accuracy for the sales area. • Implementation of the new JOCKEY global fixtures for EBOs and eventually other multi brand outlets • Organize periodic training of Sales staff and managers at EBO’s & Format stores. Competition Tracking, analysis & feedback on a periodic basis. • Inform management and plan actions regarding competitive initiatives, competition’s activities, Products, pricing, promotions etc. • Ongoing Market research to assess Brand’s status. Obtain periodic feedback from Sales team and sample retailers.